We are all products of a world which trends ever more towards mechanization, and since the latter part of the 20th century, digitization. As far back as I can remember, we embraced technology as the way to achieve a better quality of life. Even though in retrospect it is clear that the transformation has occurred at rapid speed, as we strolled along day-to-day into the future, the change was almost imperceptible.
As more and more things move from analogue to digital, we seem to be losing touch with physical objects and processes that, while perhaps not the most efficient, did contain satisfying elements that we are now finding irreplaceable. The more they disappear, the more obvious their absence is becoming, and I would suggest that a tipping point has recently occurred. While mass production has given us adequate facsimiles, for a whole range of goods and services there is simply no replacement for what’s made by hand, with dedication, intuition, experience and care.
From butchers and bakers to candlestick makers, there is renewed interest in quality hand-made goods. In fact, being a maker of things has become a desirable career path. Many young people are leaving corporate jobs or taking apprenticeships after college and becoming carpenters, bakers, goldsmiths, restorers, et cetera, to meet the growing demand for hand-crafted goods.
On the other hand, we are lucky that a few old-world businesses withstood the barrage of mechanization long enough for a new generation to pick up the reins. A classic example of this is the Vienna workshop of Rudolf Scheer & Söhne (Son), a company that has made shoes continuously since 1816.
Fronting onto Bräunerstraße 4 in Vienna’s first district, Scheer maintains two entrances, the original and the new. I like to use the original and take the same path customers have trod for just short of 100 years.