A few weeks ago a friend called from San Francisco with a question. “I’m visiting London with my mother soon and we want to take a day trip into the country. Any ideas for where we can go without having to drive?” I know they’re both interested in contemporary art, so Hauser & Wirth immediately came to mind.
Hauser & Wirth Co-founders Iwan Wirth and Ursula Hauser recently established a brand-new outpost for their collection of galleries nestled in the green pastures of Somerset. Seems like an odd choice on first thought with the vast majority of art establishments firmly ensconced within urban centers. But no one ever had any success in the art world by doing what’s expected. So in a business where contrarian thinking can often garner spectacular results, this is worth checking out. I suggested that my friend and her mom take the train to Hauser & Wirth in the small town of Bruton, about an hour and a half west of London.
Hauser & Wirth, Somerset is not a gallery in the conventional sense. It’s a new kind of art experience combining education, conservation, sustainability, shopping, dining, performance and accommodation, centered around a beautiful rural gallery space and all set within a classic-English-pastoral landscape.